Lockdown Utilization: 5 Must Reads for Entrepreneurs!!

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With lockdown 2.0, all of us are once again stuck in our houses, with business operations halted and working in an environment filled with clouds of uncertainty.

But looking at the good side, if we can say so, we have a lot of time in hand to widen our knowledge base, to learn new skills, to add value to the business processes, to rethink our business model and in  general grow as an entrepreneur!! How do we do that??

Reading. Reading more and more books!!

With thousands of books around us, it’s obvious to feel intimidated and confused on which book to start with.  To help you with this and to make maximum utilization of your time when social distancing and staying home this lockdown, here are a few best books to get your hands on!

  1. The Lean Startup by Eric Ries

An estimated 90% of new startups fail and only 1 in 10 survive in the long run. (Source: Medium). But many of those failures tend to be preventable!! Every business, big or small, has one thing in common: their mission to overcome failure and discover a successful path to a sustainable business. But How?? The Lean Startup by Eric Ries has the answer to this. This book offers entrepreneurs, in companies of all sizes, a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.

 

2. Zero to One by Peter Thiel

Zero to One, a fascinating and great book for entrepreneurs!! In this book Peter Thiel, legendary entrepreneur and investor, shows how we can find singular ways to create new things. It presents an optimistic view of the future of progress and a new way of thinking about innovation.

3. Disciplined Entrepreneurship by Aulet, Bill

A 100% must read for aspiring entrepreneurs and entrepreneurs looking to launch new products or enter a new market!! A defined methodology with 24 steps, this book talks about the core steps to check for a successful startup from Market Segmentation to Personas to Total Addressable Market, Quantified Value Proposition, Lifetime Value and Cost of Customer Acquisition and many more. This book is a road map of what you need to do and what you need to prepare for during your entrepreneurial journey.  

 

4. Contagious: Why Things Catch On by Jonah Berger

Ever wondered why certain stories get shared, emails get forwarded, or videos go viral? Contagious explains why!! The New York Times bestseller and the Best Marketing Book of 2014 by the American Marketing Association, this book provides a set of specific, actionable techniques for helping information spread. Contagious will show you how to make your product or idea catch on.

5. Outliers by Malcolm Gladwell

In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”-the best and the brightest, the most famous and the most successful. Why should you read this book?? We say the lesson: The more effort you put in your work, the more likely you will be successful. Success and effort are directly proportional.

 

 

 

So, these are the top five books we recommend, which will surely indulge you into becoming a successful entrepreneur. Adding on to that, a new survey commissioned by Kindle and conducted by Kelton Global in 13 countries shows that  71% of weekly readers report feeling happier!!

Hence, along with growing as an entrepreneur, you are going to stay happy with these books on your hand and a cup of coffee by your side, in this difficult time that all of us are tackling. 

What’s your favorite book to recommend as an entrepreneur? Is it in the list? Comment down below!!

Article by Trishna Shakya